User research & insights

A thorough dissection of consumers' personas, purchase determiners and decision processes. This segments users into calculated archetypes for meaningful and effective engagement.

Brand audit

A full online and offline examination of your current brand proposition, positioning, messages, and consumer touchpoints. This benchmarks the current systems’ effectiveness and identifies areas for improvement.

Competitors analysis

Mapping out the competitive landscape using tools such as Nielsen Global surveys and the Gartner Magic Quadrant. This helps us carve out a viable niche for your brand in relation to other intra and extra-industry consumer options.

Industry landscape analysis

An in-depth look into the present and incoming market gaps, threats and trends. This helps us tailor the brand positioning to current and future market needs, and set the direction for marketing messages.