An in-depth look into the present and incoming market gaps, threats and trends. This helps to tailor the brand positioning to current and future market needs, and to set the direction for marketing messages.

Mapping out the competitive landscape using Nielsen Global surveys and the Gartner Magic Quadrant. This carves out a viable niche for the brand in relation to other intra and extra-industry consumer options.

A full online and offline examination of the current brand proposition, positioning, messages, and consumer touchpoints. This benchmarks the current systems’ effectiveness and identifies areas for improvement.

Full suite research services to break down the target audiences’ needs, motivations, sentiments, and decision-making processes. This establishes the groundwork and data points for the brand consultancy later.

An exploration and remastering of business streams to cater to different consumer segments and product needs, so as to create more revenue chains and cleaner product-value distinction. This is an imperative for multifarious brand houses and conglomerates.

Determining the enhanced value proposition and businesses positioning based on the insights gained, to outline the blueprint for brand longevity and sustainability. This affixes the starting point for the brand’s identity and key messages, which will in turn reiterate the brand value.

Digitising the business core to scale service delivery, evolve business offering and open up new market segments. This extends beyond ad-hoc digital projects where isolated business outfits are retrofitted with technology, such as an e-storefront. Instead, it pivots on digital innovation as a gamechanger for the industry.

A forward-thinking masterplan that follows through insights on social shifts in user needs, motivations, and perceptions. This roadmaps a tiered trajectory for the brand, catering to incoming shifts and trends. It also pre-empts brands to ride on upcoming major trends to spearhead a paradigm shift in the industry.

A strategic map to champion selected thought spaces pertaining to the brand, to seed greater mindshare among consumers and non-consumers alike. We will also level the brand’s engagement to a more personable level by profiling brand representatives, giving a face to the brand

A visual and textual brand refresh to materialise and externalise the new business proposition and brand architecture. This covers the brands logos, emblems, motifs and graphic elements, and brand templates for future collaterals—as well as tonality guides and personalised key messages.

Comprehensive upskilling to ensure smooth brand execution. This ranges from technical skills—such as digital ads management, website development, SEO maintenance—to people skills—such as leading creative brainstorms, change management, and internal communications, etc.

A holistic approach to coordinate brand delivery and marketing via key facets such as go-to-market strategy, Search Engine Optimisation and Marketing, etc. This builds a reiterative and self-supporting system that maximises marketing impact and minimises resource spend. Cross-matrix momentum is key.

A synchrony of all brand communications across multiple channels, platforms, and audiences to ensure brand consistency and resonance. Brand messages would be contextualised to the specific audiences, each with their own motivations and frustrations. This intervention includes frameworks for public relations, social media, and crisis communication.

A people-first approach to brand building, above and beyond brand visibility. It focuses on grooming a brand’s network of brand advocates and loyal users through sustained engagement, positive brand association and a sense of identification.

Channelling all consumer engagement into lead prospecting chains to drive tangible business results. This anchors on an all-capturing ecosystem that nurtures non-ready consumers with relevant at-need resources, to steadily push them towards positive brand recall and impression.

A visual and textual brand refresh to materialise and externalise the new business proposition and brand architecture. This covers the brands logos, emblems, motifs and graphic elements, and brand templates for future collaterals—as well as tonality guides and personalised key messages.