User research & insights

A thorough dissection of consumers' personas, purchase determiners and decision processes. This segments users into calculated archetypes for meaningful and effective engagement.

Connect with people
AKÏN’s propriety Human Brand Methodology amplifies a brand’s human characteristics to drive greater consumer relevance and resonance. Using this framework, we can help to reset your business proposition, narrative and engagement to bring the brand closer to people.
Know your consumers
Beyond segmenting your audiences by demographics or tracking their online behavior, AKÏN taps on a range of research tools to dig deeper into their needs and motivations. We distil these consumer truths to derive solutions that cut deep into the heart of their problems.
Own data-back strategies
AKÏN uses a full suite of qualitative and quantitative tools to distil consumer insights for our strategies. This ranges from in-depth focus groups—to tease out social constructs and perceptions surrounding issues—to qualitative surveys and census—to determine user behaviour and sentiments.
Leveraging on Enterprise Development Grant
To help Singaporean companies future proof their business proposition and market positioning, AKÏN is riding on the EDG to aid them in tackling brand and marketing challenges, without compromising on day-to-day operations and resources.

Trusted by Singapore enterprises and MNCs alike

Don't lag behind

Stay relevant in today's changing market and build your brand for tomorrow's success.